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According to reports, the couple made the joint decision to play up rumours about their marriage to sell more copies of Beyonce’s album Lemonade.The album features lyrics which suggest that her husband has been unfaithful to
her during their marriage, however, is now being alleged to be nothing but a shrewd business move.A source told The Daily Star: “Jay is a very smart businessman and was involved in the creation of Lemonade.“He knew every song Bey was going to release. He knew the lyrics – he knew the implications. He had to approve the songs before release.
"The bottom line is that they are both really smart.”
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Jay Z and Beyonce are already two of the industry’s biggest players, worth a collective £700million.
Bey has partnerships with Pepsi worth £30million, her Ivy Park fitness range, scents with Tommy Hilfiger and deals with Nintendo, American Express and L’Oreal. She also co-owns streaming service Tidal.
Jay Z and Beyonce are both yet to comment on these claims.
Meanwhile, it’s believed that Rita Ora could be at risk of loss of earnings after being associated with the album.
The former X Factor judge is rumoured to be the now infamous ‘Becky with the good hair’ and was even forced to deny the claims herself earlier this week.
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“Let me be clear these rumours are false. I have nothing but the upmost respect for Beyonce,” she said on Twitter.
However, it’s already feared that a feud with a brand like Beyonce could be enough to lose Rita some of her business deals.
Stephen Cheliotis, chief executive of the Centre for Brand Analysis, told The Mirror: “A backlash against Rita is not something a commercial brand wants to get involved in. It’s messy. There is always a danger it will put some brands off.”
Mesothelioma Survival Rates About 40 percent of patients with mesothelioma survive the first year after diagnosis. That survival rate depends on many factors, including age, cancer stage, cancer type, race and gender. Long-term survivors attribute their success to treatment from a mesothelioma specialist, alternative medicine and nutritional changes. Average mesothelioma survival rates Mesothelioma claimed nearly 30,000 American lives between 1999 and 2010. About 40 percent of U.S. patients live to the one year mark. By the second year, about 20 percent of patients are still alive. And by the third year, the number is 8 percent. How is survival rate measured? Researchers describe the mesothelioma survival rate in several ways. They usually talk about it in terms of one-year survival, the percentage of people who survive for a year after diagnosis. Through their studies, they also look at longer survival times, including the number of people who live two years, three years and five years
According to reports, the couple made the joint decision to play up rumours about their marriage to sell more copies of Beyonce’s album Lemonade.The album features lyrics which suggest that her husband has been unfaithful to
her during their marriage, however, is now being alleged to be nothing but a shrewd business move.A source told The Daily Star: “Jay is a very smart businessman and was involved in the creation of Lemonade.“He knew every song Bey was going to release. He knew the lyrics – he knew the implications. He had to approve the songs before release.
"The bottom line is that they are both really smart.”
View photos
Jay Z and Beyonce are already two of the industry’s biggest players, worth a collective £700million.
Bey has partnerships with Pepsi worth £30million, her Ivy Park fitness range, scents with Tommy Hilfiger and deals with Nintendo, American Express and L’Oreal. She also co-owns streaming service Tidal.
Jay Z and Beyonce are both yet to comment on these claims.
Meanwhile, it’s believed that Rita Ora could be at risk of loss of earnings after being associated with the album.
The former X Factor judge is rumoured to be the now infamous ‘Becky with the good hair’ and was even forced to deny the claims herself earlier this week.
View photos
“Let me be clear these rumours are false. I have nothing but the upmost respect for Beyonce,” she said on Twitter.
However, it’s already feared that a feud with a brand like Beyonce could be enough to lose Rita some of her business deals.
Stephen Cheliotis, chief executive of the Centre for Brand Analysis, told The Mirror: “A backlash against Rita is not something a commercial brand wants to get involved in. It’s messy. There is always a danger it will put some brands off.”
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